Crypto YouTube Engagement Hits Five-Year Low as Retail Interest Wanes
Crypto YouTube viewership has collapsed to its lowest level since January 2021, with 30-day average views across channels plummeting. Analysts attribute the decline to retail investor fatigue—driven by bear-market conditions, scams, and underwhelming returns—as attention shifts toward traditional assets.
Data from Benjamin Cowen reveals a broad-based drop in engagement, while creator Tom Crown notes falling interaction across platforms since October. The trend underscores a stark divide: institutional players now dominate market activity while retail participation withers.
This divergence mirrors the 2018-2020 cycle, where prolonged price stagnation filtered out speculative interest. Yet unlike prior cycles, today’s institutional inflows—via bitcoin ETFs and corporate treasury allocations—may further marginalize retail’s role in price discovery.
